Most people who have dieted have tried many different programs with no successful results. Many diets deal with reducing calories and the use of prescription appetite suppressants. This causes the customer to lose weight, however, often times it is muscle mass, structural fat and water weight … not Abnormal FAT. When an overweight/obese customer tries to reduce calories to lose weight, they will first burn their normal reserve fat cells. Once these are used up, the body will move on to burning the structural fat cells (both of these types of fat are necessary, and are not the kind of fat that leads to obesity). The last fat cell on the list to be utilized is the abnormal fat (adipose tissue), or the fat that causes people to be overweight. By the time the customer gets to this point they feel hungry, fatigued, and generally give up on the diet. This type of dieting causes customers to feel exhausted, to lose fat in the wrong places, like in their face versus their belly, hips or thighs. It also depletes them of nutrients, which can lead to further complications.